Preheat oven to 350 degrees. Grease a bundt pan. or one 9" cake pan.
Start by mixing all wet ingredients thoroughly.
Sprinkle in the dry ingredients over the top, stirring to mix. If you'd like to mix in any of the optional mix in's, now's your chance!
Pour batter into the prepared baking dish.
Bake in the a preheated oven for 40-45 minutes until the top center is firm and fully set. Alternately, you could insert a knif in the middle and make sure only moist crumbs come back (no batter).
Let cake cool for 10 minutes or so before inverting on a cooling rack to cool completely. Serve as is, or top with one of the options mentioned in the post above!